I don’t know why so many photographers seem to be obsessed with racing to the bottom. But, for those that are, new Australian startup “Snappr” wants to help you win. Or, lose, depending on your perspective. That’s the thing about racing to the bottom. Even if you win, you lose, because you’re not making any kind of sustainable income. With prices starting at only $59, it’s certainly not going to make photographers a whole lot of money....

It’s insane to think that hard drive space has gone from around $500,000 to as low as $0.03 per gigabyte in the last 36 years. It has, though. But that drop in price is slowing down. It has to. Even as recently as 8 years ago, drives were hitting under $0.10 per GB. Backblaze recently had a look into just how hard drive prices have changed over the years, and they turned up something quite fascinating....

When you say “branding” to most photographers and filmmakers, all they think about is how their logo looks. Branding, however, is so much more than a pretty logo. It’s what you want people to feel when they hear your name or see your work. Branding sets up a level of expectation to potential clients and customers. It’s what separates you from your competitors. But how do you even begin to think about how you brand yourself and your work?...

It’s amazing how many people never look up. The skies can be many things to a photographer – a backdrop, a light source, a diffuser. Sometimes just a nice source of teal for your orange foreground. When you decide to use the skies for your subject, especially the night skies, the very first thing you are going to notice is the moon. There are some very beautiful objects in the night sky, and the thrill of using the camera to see what your eyes can’t see is enormously rewarding....

Launched in 2017, Platypod Max quickly became quite popular among action shooters and those working in rough terrain where a traditional tripod just isn’t practical. It’s essentially a metal plate with feet on the bottom, a 3/8-16″ thread on the top and a bunch of mounting holes and four adjustable feet to let you set it up pretty much anywhere you want. In 2018, they launched the Platypod Ultra, a smaller version....