Festival Organisers Blow Millions On Instagram Posts And Marketing Leaving No Budget For The Festival Itself
When you’re organising a festival, or any kind of event, really, you need to advertise. But one month before the Fyre Festival in the Bahamas was due to happen, organise realised they’d spent almost all their funds. They reportedly spent millions of dollars on celebrity guests, private planes and yachts to promote this luxury event. And a big chunk of it went on Instagram, including $250,000 for a single post on Kendal Jenner’s stream....